Journal · New Golden Greetings
Notes from the card shop
Choosing, sleeving and storing cards, written on Hudson Street.
Aug 2026Boxed card assortments: what to check before buyingTwo specifications decide whether a boxed set is good value, and listings routinely omit one of them.Read →
Aug 2026Organising a card collection so you can find oneThe drawer becomes a pile because cards are not a uniform size. Storage fixes the cause, not the symptom.Read →
Jul 2026Cello sleeves: sizing, sealing and when you need themA cheap accessory that decides whether a handmade card arrives looking handmade or handled.Read →
Jul 2026Making cards by hand: the parts that make it look intentionalThe difference between a handmade card and a printed one is usually a mechanism, not decoration.Read →
Jul 2026Blank cards: why they outlast printed sentimentsA blank card is a card you can send to anyone, which is a genuinely different product.Read →
Jun 2026Keeping a card habit without the last-minute tripThe system is small: a list, a box, and stamps. Most people have two of the three.Read →
Guides from the counter
Practical writing about greeting cards and card storage, from the people who sell it in New York.